Exhibitors Get Great ROI at WEFA 2020
1. Enable exhibitors to set up their own virtual booths
Attendees have a centralized location to browse different exhibits. Displaying exhibitor profiles through our website or event app enables attendees to ask questions and get more information, in turn allowing exhibitors to gather leads.
Our system allows exhibitors to make their virtual booths as visual as possible, featuring pictures, logos, and posters to make their brand stand out. Consistent branding can have a big impact on attendees, and strong visuals that represent what the exhibitor does will make an impression and get new leads. Additionally, booth staff can be featured on the exhibitor’s profile to make it easier for attendees to get in contact.
2. Feature videos and live streams on the exhibitor’s profile page
We have other creative ways exhibitors can engage with attendees. We allow the exhibitors to demonstrate their product online, whether that’s through livestreaming their demonstration or incorporating a pre-recorded video into their profile. Depending on the product, we help exhibitors find creative ways for attendees to participate in these demonstrations, boosting engagement and giving them a better idea of what the exhibitors are selling.
You can easily do this with our virtual exhibitor hall feature. Besides having the virtual booth, the exhibitors can easily set up live stream or upload their product/company videos.
3. Promote the exhibitors through social media
We also make sure attendees know what’s going on! As the event progresses, we use social media to feature exhibitors. We inform attendees about promotional offers or upcoming live sessions in order to keep them connected to the exhibitors, and encourage attendees to take advantage of any opportunities.
4. Use gamification to encourage attendees to explore different exhibits
Our gamification features will go a long way in ensuring attendee participation and interest. For instance, establishing prizes that attendees will be eligible to win, and give them points for marking that they will attend different booths’ demonstrations. We can also help exhibitors host a challenge relating to their company on each of their profiles. Attendees will be encouraged to visit as many profiles as possible to earn the most points.
We can encourage attendees to interact with exhibitors by using the Passport Contest! Attendees collect stamps by interacting with exhibitors at as many booths as possible, allowing exhibitors to gather leads.
5. Survey attendees and pair them with exhibitors
Some attendees might be unsure which exhibitors will be most useful to check out, so we can make those first steps for them. We send out a survey before the event to figure out which products and services will interest attendees, and then pair them with exhibitors with products that may interest them. We even facilitate a short meeting so they can get in contact outside of the virtual exhibitor booth.
6. Have exhibitors arrange virtual workshops with attendees
We have the ability to host exhibitor virtual workshops. We can assist exhibitors to host their own workshops for groups who might be interested in their product. The exhibitor can answer any questions and gather leads while attendees get to know the product.
In our platform, the exhibitors can easily put the workshop meeting link to their profile page, and they can interact with the attendees directly from there as well. The virtual meet-up function can also be useful for them to arrange the workshop.
7. Email attendees a brochure with information on all exhibitors before the event
We ask exhibitors to submit a clear description of their company and product along with contact information and engaging visuals. Compiling this information into a PDF brochure and emailing it to attendees will allow attendees to reach out to exhibitors with any questions ahead of time, establishing leads for the exhibitors before the event even begins!
8. Use online coupons to incentivize attendees to check out the exhibitors
Attendees will love a deal! The prospect of saving money can be a major incentive in encouraging attendees to explore the exhibitor hall. We work with exhibitors to create special promotional offers for event attendees to develop leads that can last long after the event is over. Exhibitors can advertise the offers through their virtual booths, and can include the coupons with the information sent out before the event.
Every exhibitor can set up their promotional offers, coupons, or raffles. The attendees who sign up will be automatically added to the exhibitors’ leads list.
9. Schedule designated blocks of time in which attendees are encouraged to explore the exhibits
While many attendees will want to check out exhibitors during breaks, 8/many will prefer to use that time to decompress away from their computer or laptop. We will schedule specific segments for attendees to explore the virtual exhibits, and they will be more likely to take the time to visit all the available booths.
10. Generate a report to compare this event to past in-person ones
With many exhibitors trying new tactics to engage attendees online, it’s useful to know how virtual exhibitions compare to in-person ones. At the end of the event, we compile a report for our exhibitors with information on the engagement their profiles generated, chat and voice interactions with attendees, and how many leads they’ve acquired so they can compare the results of this event to the past ones.
11. Keep exhibitor pages active after the event is over
Our exhibitors will continue to get good ROI even after the event is over! By leaving exhibitor profiles open during the weeks after the event, attendees can always have the option to go back and reach out to booths they missed during the run of the event, making the event a valuable investment to exhibitors in a way that goes beyond what even in-person events can accomplish.
12. Increasing attendee size increases opportunities for exhibitors to generate leads
We are constantly opening our event up to more attendees. Even if some decide not to check out the exhibitors’ booths, there will still be plenty of interested attendees and more opportunities than ever for exhibitors to collect contact information and generate leads!
Show Exhibitors Their Investment is Worth It
A virtual event doesn’t mean a weaker event. While featuring exhibitors online may be new, with the right preparation, we help exhibitors get better ROI than ever before.
The options for more exhibitors are still open but filling very fast! So make haste and register with us today.